Luk Fook Group was invited to attend a seminar titled ¡§Win-on-Branding¡¨ Marketing Conference organized by Hong Kong Institute of Marketing (HKIM). The participants of the seminar were mainly the members of HKIM including senior level marketing professionals from various industries and professors and students of universities and local tertiary institutions. Mr. Paul Law, Executive and Director Financial Controller of the Group, attended the seminar as the guest speaker and gave a speech over brand building based on the practical experiences of Luk Fook Group.

Mr. Law explained the brand strategies of Luk Fook Group, especially the development in the Greater China, as a paragon of successful brand establishment. The path of development of the Group was also shared with the participants.

The seminar aimed to enhance the professional development of the HKIM members and future marketing professionals and to promote Hong Kong as a leading center of marketing excellence.