Established in 1991 and listed on the Hong Kong Stock Exchange in May 1997, Luk Fook Holdings (International) Limited, together with its subsidiaries, was founded by a group of experienced jewellery specialists who possess unique market sense in the jewellery industry. With over 30 years of profound experience among the founders, the Group has achieved outstanding performance in merchandising, sales, administration, financial and marketing aspects. The Group is principally engaged in the sourcing, designing, retailing and wholesaling of a variety of gold jewellery, gold ornaments, gem-set jewellery, gemstones and authentication services. Luk Fook Group currently has a total of over 380 retail outlets in Hong Kong, the PRC, Macau, Canada and the United States. It will continue to identify new business opportunites in the international market in response to its long term-development and motto, “Brand of Hong Kong, Sparkling the world”. Luk Fook expands its market segments with product line diversification. A new brand “Luvina Jewelers” is established in 2006 for the new multi-branding strategy of the Group, which targets at mature and premium customers overseas. The Group also launched the website (www.jewellworld.com / www.jw28.com) which aims to serve as a business-to-business trading platform among manufacturers, wholesalers and retailers all over the world. In order to attain cost effectiveness and production efficiency, a portion of the gold ornaments and gem-set jewellery will be produced in Luk Fook Jewellery Manufacturing Factory in Panyu, Guangdong, the PRC.