2004-4-23
Luk Fook Holdings (International) Limited
Appointed as the First Authorized Dealer of
Le Lumiere™ - Diamonds of Light®
by the Renowned Israel Diamond Manufacturer
EMA Diamonds Ltd.
* * * *
Hearts and Arrows ¡V Perfect Cut Diamonds


(Hong Kong, 23 April 2004) ¡XLuk Fook Holdings (International) Limited (¡§Luk Fook¡¨/¡§the Group¡¨) (SEHK Code: 590) is pleased to announce that it has been appointed as the first authorized dealer of the famous diamond brand, Le Lumiere™ - Diamonds of Light®, by the renowned Israel diamond manufacturer EMA Diamonds Ltd. The Diamond promotion handover ceremony was held today at 3:00pm at the Group¡¦s Jordan outlet. Officiating guests include Mr. Ronen Priewer, the Director of EMA Asia Region and Le Lumiere Ltd., Mr. Wong Wai Sheung, the Chairman of Luk Fook and Mr. Au Kwok Kau, the General Manager of Luk Fook.

Mr. Ronen Priewer said, ¡§Hong Kong has a sophisticated and well-established jewellery market, together with professional and experienced jewellery talents. We strongly believe that the cooperation with Luk Fook Jewellery, the local famous brand in Hong Kong, will enhance the profile of Le Lumiere™ - Diamonds of Light® and would facilitate our development into the PRC and other Asian markets.¡¨

Mr. Wong Wai Sheung said, ¡§Luk Fook is very proud to be appointed as the first authorized dealer of Le Lumiere™ - Diamonds of Light® in Hong Kong. The Group believes that combining cutting-edge technology and the exquisite craftsmanship of the experienced technicians, the perfect cut diamonds will be a hit in Hong Kong, providing customers with a better and a more diversified choice.¡¨

About Le Lumiere™
Le Lumiere™ enters the jewellery market with its perfect cut ¡§Hearts and Arrows¡¨ diamonds. Adopting cutting-edge technology and exquisite craftsmanship of the experienced technicians, all diamonds are manufactured with correct proportions and precise symmetry. The perfect alignment of facets and angles enhances internal light reflections to create the ¡§Hearts and Arrows¡¨ effect. Le Lumiere™ places emphasis on the quality and unique cut of its diamonds, embracing a wider color and clarity range that results in perfect cut diamonds. Le Lumiere™ diamonds are quality assured, apart from the GIA certificate and the gemological certificate issued by Le Lumiere™, each diamond is authenticated by laser inscription on its girdle. For details, please visit: www.LeLumiere.com.






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