2005-6-14
LUK
FOOK HOLDINGS (INTERNATIONAL) LIMITED ANNOUNCED
ATTAINING ¡§SUPERBRANDS¡¨ FOR 2005 / 2006
BEING A BRAND ASSURANCE TO ITS CUSTOMERS
* * * *
DEMONSTRATING ITS STRENGTHS IN
INTERNATIONAL MARKET POSITIONING AND BRAND BUILDING
A leading gold and
jewellery retailer and wholesaler, Luk Fook Holdings (International) Limited
(¡§Luk Fook¡¨ / the ¡§Group¡¨) (Stock Code: 590) is pleased to announce that
the Group¡¦s brand ¡§Luk Fook Jewelry¡¨ has successfully attainted the ¡§Superbrands¡¨
award for 2005 / 2006 by an international independent arbiter of branding
¡§Superbrands¡¨. A formal ceremony for the announcement of winners will take
place in this month.
¡§Superbrands¡¨ compiles
a list of brands and submits to its independent Council in Hong Kong for
grading. The Hong Kong Superbrands Council, with their individual
wealth of industry knowledge and professionalism, will qualitatively assess
the brands and scores elements of each brand based on strict selection criteria
of market, such as, market dominance, longevity, goodwill, customer loyalty
and overall market acceptance. Specific number of brands that gain a high
score will qualify as Superbrands.
Once ¡§Superbrands¡¨
is granted, the Group is not only able to adopt the ¡§Superbrands Status¡¨
award logo in all promotion campaigns as well as product packaging,
but the history, milestone and positioning of the Group will also be illustrated
on Superbrands¡¦ publication and circulated among many thousands of target
readers in Asia, such as, investment manager, analysts, media commentator,
as well as potential clients including top corporate executives, 5-star-hotel
residents, and business-class passengers, etc. In addition, the Group¡¦s achievements
will be highlighted to the mass public through Superbrands¡¦ activities involving
nationwide TV, radio and print media campaigns.
The CEO of the Group,
Mr. Wong Wai Sheung said, ¡§We are very proud that our Group¡¦s brand ¡§Luk
Fook Jewelry¡¨ has attained ¡§Superbrands¡¨, which is an invaluable
intangible asset for the Group¡¦s brand and definitely enhances our profile.
With the superb worldwide network of ¡§Superbrands¡¨, we believe that Luk
Fook¡¦s image and exposure will be greatly enhanced and the international
brand image
will be further strengthened.¡¨
About Superbrands
Superbrands is an independent arbiter of branding. The Superbrands organisation
was originally set up in London nearly a decade ago, where it published the
first Superbrands book. Since then, it has expanded its operations to twenty
five countries worldwide - Australia, China, Denmark, Egypt, France, Germany,
Hong Kong, India, Indonesia, Ireland, Italy, Malaysia, Morocco, Netherlands,
Norway, Philippines, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Thailand,
United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands
(on B2B brands) and eBrands - making the series of books the largest collection
of insights into some of the greatest brands in the world. At present, over
1000 individual brands have been featured worldwide.
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