2005-7-28
Luk Fook Holdings (International) Limited
Designated Sponsor for the Crown and Jewellery of Miss Hong Kong Pageant for the Eighth Consecutive Year
MISS HONG KONG PAGEANT 2005 JEWELLERY TRY-ON SHOW


Luk Fook Holdings (International) Limited (¡§Luk Fook Group¡¨/ the ¡§Group¡¨) (SEHK code: 590) was appointed to be the designated Sponsor for the crown and jewellery of the Miss Hong Kong Pageant for the eighth consecutive year, demonstrating the position and reputation of Luk Fook in the Hong Kong community. As Miss Hong Kong Pageant is an annual anticipated event of this city, the Group organized the Crown & Jewellery Try On Show, to offer an opportunity for this year¡¦s pageant candidates to exhibit their elegance & Charisma.

The Chief Executive of the Group, Mr. Wong Wai Sheung said, ¡§We are delighted to be the designated Sponsor for the crown and jewellery of Miss Hong Kong Pageant for the eighth consecutive year. Miss Hong Kong is not only an ambassador of Hong Kong, she is also an icon of oriental feminine beauty. The Group has specially established a production team to pool together our expertise in design, sketch and production, in order to produce a crown with a value exceeding HK$1.6 million and series of jewellery for this grand occasion. The exquisite design and brilliant craftsmanship will certainly add excitement to the contest.¡¨

In order to highlight the event, the Group has invited 20 candidates of 2005 Miss Hong Kong pageant to the Jewellery Try-On Show at the Group¡¦s retail shop at Jordan, Hong Kong with the presence of the esteem senior management of the Group. The Try-On Show was filled with excitement when the candidates tried on the jewellery. To match up with the contest theme of ¡§Beauty from Heart¡¨, a whole new series of jewellery was designed especially for the contest which fully expresses the glamour of the candidates. In addition, the winning jewellery for the first and second runners-up of the contest were shown in the Try-On Show. Two candidates were randomly drawn to try on the winning pieces, enabling them to taste the experience of being Miss Hong Kong.

 

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