2006-3-7

Luk Fook Holdings (International) Limited
Obtains “2005 Hong Kong Awards for Industries: Customer Service Certificate of Merit”
by The Hong Kong Retail Management Association
*    *    *    *
Continued Recognition on
Luk Fook’s Strong Commitment to Customer Services

(Hong Kong, 27 February 2006) ------ Luk Fook Holdings (International) Limited (“Luk Fook” / the “Group”) (Stock Code: 590), the leading gold and jewellery retailer in Hong Kong, proudly announced that the Group obtained “2005 Hong Kong Awards for Industries: Customer Service Certificate of Merit” by The Hong Kong Retail Management Association, for the Group’s dedication to excellent customer services.

The Chief Executive of the Group Mr. Wong Wai Sheung said, “With the public support and recognition, we are glad to have encouragement for our high quality service. Providing good customer services tops our priority list. Not only Luk Fook succeeds ranging from products, services to business operation, the Group also rallies support and recognition from both customers and industry professions.”

“2005 Hong Kong Awards for Industries” was emerged from the “Hong Kong Awards for Industry” and the “Hong Kong Awards for Services” and it is the only Awards Scheme of its kind that is supported by the Hong Kong SAR Government. The award aims (1) to recognize the distinguished achievements of Hong Kong service enterprises, (2) to promote the importance of quality service, (3) to improve Hong Kong’s overall standard of customer service and (4) to increase Hong Kong’s competitiveness as an international “service centre”.

The “Hong Kong Awards for Industries” comprised of seven categories organized by different institutions, of which The Hong Kong Retail Management Association is responsible for “Customer Service Award”. Industries participating the competition include banking, catering, hotel, insurance, motor, property agency and management, retailing, transportation and general services. To be eligible to the competition, companies have to be engaged in service-oriented business and operating in Hong Kong. The award results are mainly based on two rounds of customer service assessment scheme, namely the “Customer Service Improvement Proposal” and “Mystery Shoppers”. While the proposal covers company’s vision and theory on customer service improvement, “Mystery Shoppers” evaluates how frontline service performance in the real life fulfills the company philosophy written on proposal.

The presentation ceremony of “2005 Hong Kong Awards for Industries: Customer Service Award”, officiated by the Chief Executive of the HKSAR Mr. Donald Tsang, was held on 27 February 2006 at Hong Kong Convention and Exhibition Centre.

About Luk Fook Holdings (International) Ltd. (0590)
Luk Fook is principally engaged in the sourcing, designing and retailing of a variety of gold jewellery, gold ornaments, gem-set jewellery, gemstones and other accessory items. As at the announcement date, the Group has 29 retail outlets under the brand name of Luk Fook, and 2 under the brand name of ice g., in Hong Kong, Macau, the PRC and Canada. The number of licensee shops of the Luk Fook brand has increased to over180 in PRC. With the Group’s excellent business achievements, for the year ended 31 March 2005, the Group’s turnover was approximately HK$2,000 million, increased by 22.8% comparing to the previous year.

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