| 2007-7-19 |
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2007 The Best Brand Enterprise Award Winner
Luk Fook Group -
Distinguished Brand Sets Benchmark For the Industry
Sharing Experiences with Mainland Companies
Luk Fook Group, the winner of 2007 The Best Brand Enterprise Award, was invited to attend a seminar organized by Hong Kong Productivity Council and Shanghai Foreign Economic Relations and Trade Commission. The participants of the seminar were the members of a study tour, which was provided to directors and senior executives of Shanghai companies on international marketing and brand strategies. Mr. Peter Wong, the Assistant to Chief Executive of the Group, attended the seminar as the guest speaker and gave a speech over brand building based on the practical experiences of Luk Fook Group.
Mr. Peter Wong explained the brand strategies of Luk Fook Group, especially the development in the Greater China, as a paragon of successful brand establishment. The path of internationalization of the Group was also shared with the participants.
The seminar aimed to assist the development of the Mainland companies on brand establishment with sharing of experiences of successful local companies.
Mr. Peter Wong explained the brand strategies of Luk Fook Group as a paragon of successful brand establishment.
Mr. Peter Wong presented souvenir to the participants of the study tour.
The seminar aimed to assist the development of the Mainland companies on brand establishment with sharing of experiences of successful local companies.
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